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Google E-E-A-T: What Is It & How To Demonstrate It For Your Business SEO.

Google E-E-A-T: What Is It

Google E-E-A-T: What Is It & How To Apply and Demonstrate It For Your Small Business SEO.

Understanding and optimizing for E-A-T (Expertise, Authoritativeness, Trustworthiness) along with the newly added Experience factor (E-E-A-T) is crucial for improving a website’s credibility and authority in Google’s eyes. Prioritizing these factors correlates strongly with SEO success, which will help your Small Business Website.

E-E-A-T Definition: E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s an evolution of the original E-A-T concept, emphasizing the importance of firsthand experience. This can only be a good thing for you and your business and will make you stand out from the vast array of competitors listed online.

Google E-E-A-T: What Is It

Significance of E-E-A-T: Google prioritizes E-E-A-T to surface reliable and valuable content, especially for sensitive topics like health or finance (YMYL). Trust is central to E-E-A-T, as untrustworthy pages are deemed low E-E-A-T regardless of expertise or authority.

How you can  Demonstrate E-E-A-T:
Experience: Showcase content created by individuals with direct experience through author bios, personal anecdotes, or behind-the-scenes insights.
Expertise: Display subject matter expertise through accurate, in-depth content, author credentials, and citations from reputable sources.
Authoritativeness: Build brand authority through high-quality content, coverage from respected sites, and industry recognition.
Trustworthiness: Maintain transparency, provide clear contact information, and uphold ethical content practices.

Google’s Quality Rater Guidelines on E-E-A-T Evaluation:
Low E-E-A-T: Examples include content lacking relevant experience or expertise and websites lacking trustworthiness for their purpose.
High E-E-A-T: Pages with firsthand experience are considered trustworthy, emphasizing the value of real-world knowledge.
Very High E-E-A-T: Reserved for uniquely authoritative sources or content creators with extensive experience.

E-E-A-T and AI Generated Content: AI-generated content must undergo human review to ensure accuracy, usefulness, and compliance with E-E-A-T standards. Google is actively combatting low-quality AI content through updates and guidelines.

Examples of Websites Demonstrating E-E-A-T: Dogster, GadgetMates, and Homesteading Family exemplify E-E-A-T principles through firsthand experience, expertise, authoritativeness, and trustworthiness.

E-E-A-T’s Role in SEO: While not a direct ranking factor, optimizing for E-E-A-T can indirectly improve search performance over time. It’s a sustainable approach that emphasizes quality, credibility, and user trust.

Google E-E-A-T: What Is It

By focusing on E-E-A-T and incorporating these principles into content creation strategies, brands and content creators can enhance their website’s credibility, authority, and search visibility in the long term.

SEO News Roundup, Small Biz Help – 15th March, 2024.

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