If there is one thing that is true about the Internet, it’s the fact that it is constantly changing and moving. That is especially true when it comes to taking your business online, and what worked just a few years ago may not work any longer. That is certainly the case with search engine optimisation (SEO).
What is the truth about SEO and why does your business need to take advantage of what it has to offer?
First of all, it’s important to recognize that SEO is alive and thriving. The landscape has changed considerably in the past few years but it still is making fortunes for those who use it properly. Any reports that you heard about SEO being dead are just not true and down right lies.
Search engine optimisation is the process that leads to ranking your website on Google and the other search engines, including Bing and Yahoo. A number of different factors are involved that lead to those rankings. Some of them exist directly on your website, and are known as on-site optimisation. Others are on exterior websites and social media platforms, known as off-site optimisation. When used together properly, it can provide a powerful force for pushing your business to the next level.
The first step in the process is targeting the proper keywords. This is also something that has changed in recent years, but it is still vitally important to consider. Without keyword research, all of your efforts at optimising your website may fall short of the mark. After all, people are searching for specific things when they are looking for what you have to offer. When you target those specific searches, you have the opportunity to gain more traffic and provide a service or offer a solution
The next step is typically to begin working directly on your web property, whether it be a website or blog. When you hire an SEO company, they will provide you with some guidance as to changes that should be made to your website. Those changes are going to optimise the website and make it more “Google friendly.” They may suggest that you add additional content, which is an important part of SEO as well.
At that point, the SEO professional will turn their attention to the exterior factors. This includes building some high quality links to your website and paying attention to any social signals that may make a difference in your rankings and traffic. This does take some finesse, and it is important to do it properly. If the right types of links point to your website, it can improve your ranking. If your off-site SEO is not done properly, you could end up being penalised.